Niche: A niche text isn't as popular as a mainstream text. The audience is very narrowed down and is very specific to its target audience. They aren't shown on popular TV channels and are on at odd times such as early hours of the morning.
Mainstream: A mainstream text is very popular and has a large following with very broad target audience. They are shown mainly during prime time television when adults are back from work and children are back from school.
Niche:
A niche text for this question would be Barefoot Contessa. This show is shown on Food Network. This channel has a very specific target audience because the main focus on this channel is cooking and food.
Scheduling/placement
This shown is shown at 1pm and 7pm on weekdays. The programme is played twice during the day so people who don't work at night can watch it in the evening and people who work in the evening can watch it during the day. Its scheduled so everyone who watches the programme get a chance to watch it.
Subject content
As this programme is based all around cooking the main focus is different recipes which are branded really easy and simple to make. Again because this is a cooking programme and has a very specific target audience it's a niche programme.
Audience access
This programme is only shown on the TV and doesn't have a website online to catch up on if they missed the programme, but one advantage is that they show the programme twice during the day to ensure all viewer have a chance to watch the programme. But on the Food Network channel it does have all the recipes that were featured in the show on the website.
Mode of Address
Mainstream:
A mainstream text for this question is Coronation Street. This is a very popular programme and has a broad target audience.
Scheduling/placement
This programme is shown in ITV and is a channel which everyone has. It is shown at 7:30pm so everyone is back from work/school. As this shown has a very broad target audience they show it at a suitable time so that kids and adults can watch it.
Subject content
There are many different story lines which occur during this programme. They is always a drama which happens to keep the audience hooked on the programme.
Audience access
This programme is very easy to watch if the audience missed it. ITV has a website which the viewers can catch up if missed.
Mode of Address
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