How
global is the appeal of your three main texts? [30]
My three main texts, Nivrana, Radiohead and
Lady Gaga, vary with their global appeal using different approaches to
marketing and distribution.
Lady Gaga gained a huge global appeal with
her album ‘Born This Way’ due to her extensive fan base. Lady Gaga has one of
the largest followings in the world with over 41 million Twitter followers and
over 46 million likes on her Facebook pages. She has a parasocial interaction
with her fans and this increases her global appeal due to her use of social
media. The Internet is a quick and liable source where her fans can interact
with her which again increased her global appeal. Through the Internet Lady
Gaga made around $30 million from Twitter alone according to reports. This contributes
to her global appeal and attracting a wider, mainstream audience. She categorises
her fan as her ‘Little Monsters’ with she being ‘Mother Monster’. She has a
large gay following and she constantly showing her support towards such
charities.
